Sunday, August 31, 2003
Instant Rapport - Make Your Site Talk
Social psychologists tell us that humans are more likely to trust you if they can hear you and see you because you bring more "communication modalities" into the mix. For this reason alone, it makes sense to consider adding audio to your site.
This technology has viral potential until the novelty and uniqueness ware off. Here are some ideas of what you can do with audio on your site: Talking E-mails, Homepage Voice Messages, Talking Ezines, Voice Updates, Audio Learning & Training, Audio Postcard, Audio Testimonials. Check it out.
Social psychologists tell us that humans are more likely to trust you if they can hear you and see you because you bring more "communication modalities" into the mix. For this reason alone, it makes sense to consider adding audio to your site.
This technology has viral potential until the novelty and uniqueness ware off. Here are some ideas of what you can do with audio on your site: Talking E-mails, Homepage Voice Messages, Talking Ezines, Voice Updates, Audio Learning & Training, Audio Postcard, Audio Testimonials. Check it out.
Friday, August 29, 2003
Sobig's Small World
This virus has lots of marketers looking at word of mouth in slightly new ways... More
This virus has lots of marketers looking at word of mouth in slightly new ways... More
Thursday, August 21, 2003
Friendster
Friendster's concept is very similar to the SixDegrees idea, but the marketing spin is much more fun and easier to understand. Everyone has a profile and a list of friends. Users are allowed to browse the user base and see the profiles of all their friends and their friends' friends. A testimonials function lets people "recommend" their friends to others. That's it. Not too complicated, but couched in the idea of friends. All of a sudden, it becomes a way not only to see how many friends you actually have but also to meet new people who have been prequalified, because a friend of a friend must be a good person, right?
And that's the trick. Viral communities are all slowly becoming dating services, because those seem to be the only communities online that are thriving and making money. Friendster does away with most of the community-oriented tools SixDegrees had. It focuses instead on profiles. It's like browsing AOL profiles of a qualified subset of people. More
Friendster's concept is very similar to the SixDegrees idea, but the marketing spin is much more fun and easier to understand. Everyone has a profile and a list of friends. Users are allowed to browse the user base and see the profiles of all their friends and their friends' friends. A testimonials function lets people "recommend" their friends to others. That's it. Not too complicated, but couched in the idea of friends. All of a sudden, it becomes a way not only to see how many friends you actually have but also to meet new people who have been prequalified, because a friend of a friend must be a good person, right?
And that's the trick. Viral communities are all slowly becoming dating services, because those seem to be the only communities online that are thriving and making money. Friendster does away with most of the community-oriented tools SixDegrees had. It focuses instead on profiles. It's like browsing AOL profiles of a qualified subset of people. More
Wednesday, August 13, 2003
Radioio is Great
Here's pitch for a cool online-only radio station that has obtained over 250,000 subscribers by word of mouth. That says something about the quality of their station. Yet, less than one percent pay for the service.
They describe themselves better than I could: "Finally, a radioStation that understands that your two ears are connected to a brain. no mindless dj banter, no in-stream advertising or commercial advertising (although you might see a 'gateway ad' while your stream is buffering up), and no repetition! Each and every song that you hear is HAND PICKED by our streamHosts that are *totally* committed to you and to bringing to you *only* the best music in the world."
It's about the music... It's about quality... Subscribe to radioio right now! Tell your friends, too (to subscribe)!
Here's pitch for a cool online-only radio station that has obtained over 250,000 subscribers by word of mouth. That says something about the quality of their station. Yet, less than one percent pay for the service.
They describe themselves better than I could: "Finally, a radioStation that understands that your two ears are connected to a brain. no mindless dj banter, no in-stream advertising or commercial advertising (although you might see a 'gateway ad' while your stream is buffering up), and no repetition! Each and every song that you hear is HAND PICKED by our streamHosts that are *totally* committed to you and to bringing to you *only* the best music in the world."
It's about the music... It's about quality... Subscribe to radioio right now! Tell your friends, too (to subscribe)!
Sunday, August 10, 2003
Procrastination Clock
This program calculates how long you have left to live, based on your birthday, gender, and race. The statistical averages are produced with information from the Centers for Disease Control and Prevention and from the National Center for Health Statistics.
Not the most viral thing I've ever seen, but still interesting; Your 'unhealthy' friends and family may benefit ;-)
Here's a good ebook on how to stop procrastination from www.timestarvation.com: Great Ways to Eliminate Procrastination
Also, here's a humorous procrastination poster: "Hard work often pays off over time, but laziness always pays off now"
This program calculates how long you have left to live, based on your birthday, gender, and race. The statistical averages are produced with information from the Centers for Disease Control and Prevention and from the National Center for Health Statistics.
Not the most viral thing I've ever seen, but still interesting; Your 'unhealthy' friends and family may benefit ;-)
Here's a good ebook on how to stop procrastination from www.timestarvation.com: Great Ways to Eliminate Procrastination
Also, here's a humorous procrastination poster: "Hard work often pays off over time, but laziness always pays off now"
Saturday, August 09, 2003
Six Degrees is Still Generally True
Columbia University published the first results of their "Small World Research Project," where they identified 18 target people in 13 different countries, then asked participants to get a message through to the target by sending e-mails to friends and acquaintances. On average, researchers say, people can reach their targets in five to seven steps. More.
Columbia University published the first results of their "Small World Research Project," where they identified 18 target people in 13 different countries, then asked participants to get a message through to the target by sending e-mails to friends and acquaintances. On average, researchers say, people can reach their targets in five to seven steps. More.
